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Are You Working Harder for Less Profit? |
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Written by Ginny Grimsley
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Tuesday, 27 September 2011 |
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Expert Explains How to Profit from the 80/20 Rule No customer wants to hear that you have other customers, but the truth is that you do. What’s more, no customer wants to hear that you have more important customers, but that’s also true. According to marketing consultant Betsy Kruger, the problem is that many businesses treat all their customers exactly the same way and wind up sacrificing a lot of profit in the process. "Virtually every business seeks to increase its profit, but few business leaders realize that a universal law predicts profit from customers," said Kruger, author of Top Market Strategy: Applying the 80/20 Rule ( www.BetsyKruger.com ). "The law in play here is called the Pareto principle and it’s named for Italian economist Vilfredo Pareto, who observed in 1906 that 20 percent of the people consistently own 80 percent of the wealth. He also noticed that 20 percent of the pea pods in his garden contained 80 percent of the peas. Fast forward a century and recent research confirms that Pareto was right – the Pareto principle is universal and predicts results." "Extending the 80/20 rule to your business, you can expect the most profitable 20 percent of your customers to generate 80 percent of your profit." Kruger asserts the 80/20 rule predicts that customers in the top 20 percent will generate 16 times more profit than customers in the bottom 80 percent. Kruger’s book explains why this is true and demonstrates how to profit from the 80/20 rule. Her recommendations apply to any type of business. For example, if you are a distributor, you can quickly enact these three steps: |
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Think Tank Photo to Release New Bag for DSLR, Micro Four Thirds and Rangefinder Cameras |
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Tuesday, 12 April 2011 |
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Santa Rosa, Calif. – Think Tank Photo announces that in May it will release the Retrospective® 5, a soft-sided shoulder bag designed for DSLR, Micro Four Thirds, and rangefinder camera equipment. Like the other bags in Think Tank’s Retrospective series, the Retrospective 5 was created as an homage to classic photographers such as Henri Cartier-Bresson and Robert Frank. Designed for the professional photographer who wants to remain inconspicuous in any situation, its "old-school" look mixes with "new-school" features giving tribute to the days when bags were visually simple but highly functional. It is available in two colors, black and Pinestone.
The Retrospective 5 easily accommodates a standard size DSLR and two lenses. This shoulder bag's compact size also makes it convenient for carrying a Micro Four Thirds or rangefinder camera gear. The Micro Four Thirds system (MFT) is a standard created by Olympus and Panasonic for mirrorless interchangeable lens digital cameras and camcorders. In one sample configuration, the Retrospective 5 can hold an Olympus PEN E-P2 camera body, a 17mm lens attached with the VF-1 optical viewfinder, a 14-42 mm lens, 40-150 mm lens, a FL-14 Flash, a SEMA-1 External microphone adapter set, a charger, cable and extra battery, and the VF-2 Electronic viewfinder. |
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Last Updated ( Tuesday, 12 April 2011 )
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WALK THE WALK WITH MIKE BIRBIGLIA! |
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Tuesday, 12 April 2011 |
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COMEDY CENTRAL RECORDS RELEASES MIKE BIRBIGLIA'S SLEEPWALK WITH ME LIVE CD ON APRIL 19th Take a walk with MIKE BIRBIGLIA! His new CD, Sleepwalk With Me Live will be released on COMEDY CENTRAL Records on Tuesday, April 19th. To celebrate the album’s release, a special pre-sale is available at Newbury Comics. The first 500 people to pre-order the album there will receive an copy of Sleepwalk With Me autographed by Mike himself.
NEWBURY COMICS PRE-ORDER OF SLEEPWALK WITH ME The album is a recording of Birbiglia’s Off-Broadway play Sleepwalk With Me, a comic memoir of true life events revolving around his life-threatening sleep disorder. Birbiglia weaves a story as compelling as it is hysterical. It’s a story of heartbreak and denial, of incidents and escalating accidents that culminate with a death-defying leap. On the Sleepwalk With Me Live album, Birbiglia invites listeners to take this leap with him. In 2009, teamed up with Broadway legend Nathan Lane and award-winning director Seth Barrish in the stage show Sleepwalk With Me. The New York Times praised Birbiglia’s Off-Broadway hit as “simply perfect” and “about more than it’s about.” The show won the Nightlife Award for Outstanding Engagement by a Comedian and received Drama Desk, Lucille Lortel, and Outer Critics’ Circle nominations as Best Solo Show. The play transcended joke-to-joke comedy and wove humor into a single, compelling, story. |
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Think Tank Photo Release Five Small Photography Pouches and Holders |
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Monday, 28 March 2011 |
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Think Tank Photo just released solutions for carrying those smaller items that tend to rattle around and get lost in photographers’ bags and pockets. These include the Credential Holder, the AA Battery Holder, the Passport Holder, and the Large and Small Travel Pouches. The Credential Holder features a clear window that always keeps credentials of various sizes in view, an adjustable neck strap, a zippered business card pocket on the front flap, a roomy interior pocket that fits a smart phone, and a back side that has two pen pockets and a pocket that fits a reporter's pad or small note pad. Exterior dimensions: 5.7" W x 7" H x 0.3" D (14.5 x 17.8 x 0.8cm). Weight: 0.1lbs (0.05kg). Small AA batteries are one of those accessories that tend to fall to the bottom of whatever bag being used. The AA Battery Holder lets photographers store eight AA batteries in a soft, compact case that folds in half and is easy to find. Exterior Dimensions: 3" W x 3" H x 0.5" D (7.6 x 7.6 x 1.3cm). Weight: 0.05lbs (0.02kg). |
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LISA LAMPANELLI DISHES THE DIRT IN HER NEW STAND-UP SPECIAL, TOUGH LOVE |
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Monday, 28 March 2011 |
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TUNE INTO COMEDY CENTRAL FOR THE TELEVISION PREMIERE ON SUNDAY, MARCH 27th AT 10pm She tied the knot, but LISA LAMPANELLI shows no signs of settling down in her one-hour new stand-up special, Tough Love which hits stores on April 5th on CD and DVD. Two parts stand-up and one part roast, Lisa Lampanelli delivers a one-two punch with her patented equal opportunity insults and in-your-face style. Tough Love was recorded from the stage of Rialto Square Theatre in Joliet, IL, comedy’s loveable “Queen of Mean” gets personal while discussing everything from life as a newlywed to her hilarious new money-making scheme. The insult comic star lives up to her reputation as she takes shots at dozens of celebrities in a special bit, the “Roast of Worthless Americans.” No one is safe from scrutiny as Lampanelli fires away at the cast of the Jersey Shore, the Real Housewives of Jersey, Tiger Woods, Lindsay Lohan, Brad Pitt, Jessica Simpson and many more in this one-hour special. Tough Love takes Lisa’s outrageous style to the next level, and you’ve got to see it to believe it. As Lisa herself says, “There’s only one star of a Lisa Lampanelli show, and that’s Lisa Lampanelli.” |
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